Online Dating 101: an Introduction



a rough guide to online dating, and avoiding fraud.

Welcome to the world of online dating. Internet romance and match making business there since the early days on the web, but only in 2000, the industry is becoming a major global industry. Internet dating web services have gone from emerging markets in 2000, full-blown competitive industry company with more than $ 2B USD in terms of revenue per year since 2006. As Internet usage and access continues to increase worldwide, as well as reducing barriers to entry for new competitors, the industry is expected to continue to grow and attract new customers worldwide, due in 2010.

Who are the players in this market? Many names have done and establish their brands early on, such as Match.com, eHarmony, AmericanSingles, LavaLife and FriendFinder. Smaller, niche market dating sites continue to enter into play, as more and more Internet users are becoming more comfortable on-line, and therefore more comfortable with the idea of meeting someone special online. Success stories are out there, and so are the instances of fraud, international fraud and huge financial losses. More than ever, people are getting emotionally involved with someone they never met, or someone who lives in another state or country. In addition to less personal contact comes the need for a professional background check from reliable companies.
















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